As an entrepreneur, you are expected to take
and make decisions for the well-being of your company.
Most of the times, these
decisions are crucial to the development of your company and as such, utmost
carefulness is required in planning the future of your company, as wrong
decisions can lead to series of mistakes which, if not dealt with carefully,
could lead to a great loss.
The good thing is, the world’s most successful
entrepreneurs have made some tragic mistakes which cost them millions, and you,
as a modern day entrepreneur, can learn from these mistakes and not repeat
them.
Find out who these entrepreneurs are and what mistakes they made below:
MARK ZUCKERBERG
Mark
Zuckerberg needs no introduction. He is the young genius who came with Facebook
idea and turned into a reality in 2004, giving the world a platform to
communicate and keep them connected no matter wherever they reside. Like every
one, he is prone to making mistakes and the one he made in May 2011 was a huge
one, causing a big loss, not only to his company, but also to himself. What
happened?
In May
2011, Zuckerberg posted a status on his personal Facebook page saying “a living
being has to die for you to eat meat”. Animal lovers found it offensive and
that marred his PR career. Earlier in 2010 at the D8 conference, he stumbled
over his words and began sweating profusely so much that Forbes wrote a story
about it called ‘Great Perspirations’. That same year, he was fictionalised as
ruthless and cocky in the 2010 film The Social Network. Those exact qualities
are not what people want to associate with the face of a company.
What can
you learn? Zuckerberg had to do a lot of work to gain on his PR, and he is
still progressing on the front. But if he had stayed in the shadows and be
“Steve Jobs type” in the spotlight, Facebook would have had a clearer message
and would have been a better brand. The site would have been more trusted and
cooler. Therefore, if your company grows, keep in mind that you may not always
be the best person for the job. Promote your company with the strengths you
possess.
STEVE JOBS
Known to
be the greatest CEO of all time, Steve Jobs led Apple to soaring heights
between 1997-2011 with esteemed leadership and an eye for innovation. But in
the initial days, even Steve didn’t know that he was destined to become the CEO
of Apple Inc.
What
happened? Apple was owned as a partnership entirely by Steve Jobs and Steve
Wozniak until Jobs lured Mike Markkula in 1977 out of retirement. Markkula was
a seasoned entrepreneur and angel investor who provided the company with much
needed capital and business expertise.
It was
the initial stage of Jobs losing control of his own company. Jobs wanted the
control back as soon as Markkula stepped down as CEO in 1983 and it was quite
obvious that Jobs wanted to become the CEO. But it was no longer Steve’s
decision and the board at Apple Inc wasn’t interested in hiring a 28-year-old
to run the fast growing company.
Hardly
any options left, Jobs agreed to recruit John Sculley, who currently heads Pepsi-Cola.
Sculley took up the position of CEO, but the conflict reached the brink when
Markkula sided with Sculley and thus Jobs was fired from Apple Inc in 1985.
What you
can learn: Steve Jobs wasn’t the most experienced person for CEO of Apple, but
he understood his company better than anyone else. But what you can learn from
Jobs is to give up some control, if you want to establish your startup. But be
vigilant about how much control you give and to whom you give it.
LARRY PAGE
Google,
the search engine giant was founded in 1998 by Larry Page and Sergey Brin. They
monetise their product carefully, keeping things simple and expanded their
services, especially Gmail, YouTube, and Google Maps. But Page made a mistake.
As a seasoned entrepreneur, missed an opportunity to dominate the social
networking web revolution even though he saw the potential of social networks.
The search giant had offered $30,000,000 to buy Friendster, the social
networking site in 2003 but didn’t sell.
Also, as President of Products, it was easier
for Page to have used his position and develop Friendster but he didn’t.
Neither did Google Buzz nor Google Plus succeed in becoming a social networking
site in the market. If Google had used its team of developers and resources,
Facebook really wouldn’t have stood a chance.
So, what
can you learn? Page admitted that he “knew he had to do something” with social
networking. Since Friendster declined to be bought out by Google, Page gave up
on Google having a social network. You should never make the same mistake. Next
time if you definitely know that your business is missing out on a big
opportunity, never stop. Capitalise on it.
BILL GATES
Gates is
known to be the founder of Microsoft, a computer software company since 1975,
pioneering a graphical user interface in 1985; Windows 1.0 and by introducing
millions to the Internet in 1995; Windows 95 along with Internet Explorer,
Microsoft introduced MSN Search in 1998, the same year Google was founded. But
Google was fast and innovative in delivering results.
What did
he do wrong? Through search, Google earned revenue of $348 million in 2002 and
in the later year Google almost tripled its revenue to $962 million. Finally,
Microsoft started developing a search engine, Windows Live Search in 2006 but
failed to compete with Google. In 2009, it revised and brought out a new
version, Bing.
What can
you learn from this? In 1998, apart from Microsoft, none of the other companies
had more leverage online. If Gates had prioritised the development of search
engine then, Google would have been the second biggest search engine. Since he
aimed at software, he overestimated the importance of internet explorer. You,
as a modern day entrepreneur, should always keep in mind that your industry
keeps changing. Just because a strategy worked out for your business in the
past, doesn’t mean you can count on it being the best method today.
As an
entrepreneur, you are expected to take and make decisions for the well-being of
your company. Most of the times, these decisions are crucial to the development
of your company and as such, utmost carefulness is required in planning the
future of your company, as wrong decisions can lead to series of mistakes
which, if not dealt with carefully, could lead to a great loss. The good thing
is, the world’s most successful entrepreneurs have made some tragic mistakes
which cost them millions, and you, as a modern day entrepreneur, can learn from
these mistakes and not repeat them.
SiliconIndia.
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