As a direct consequence of
Microsoft's 2013 acquisition of the Finnish group's mobile devices division,
the Nokia name will soon be phased out and replaced by Microsoft Lumia
according to The Verge. The new name echoes that of Nokia's Windows Phone
device range sold since 2011.
Nokia France is among the first
local divisions preparing to transition its social media accounts to the new
name. "We are about to become Microsoft Lumia," the company announced
to its followers on Facebook.
The Nokia name will not disappear
entirely, as the original Finnish company still exists as Nokia Networks, which
focuses on networking, mapping and telecommunications infrastructure.
Nonetheless, the disappearance of Nokia as a phone brand marks the end of an
era.
The Finnish manufacturer was
among the leading pioneers in the mobile phone industry, launching several
models as early as the 1980s. More importantly, Nokia was also the world's
top-selling mobile phone brand for around 15 years before being overtaken by
Samsung in 2012. Several Nokia phones released over this period were so popular
that they are still regarded as symbols of their time (3310, 8110, etc.). But
the brand quickly fell behind in the smartphone market led by Apple and
Samsung.
AFP
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