Coca-Cola Nigeria will introduce
a new Fanta Apple flavour this week.
“The apple-flavoured drink is
targeted particularly at the youth and has been developed for Nigerian taste
buds.We have had an excellent response on our other variants and with the
national launch of Fanta Apple, we are extending our market leadership in the
fruit-flavoured sparkling drink segment,” the company’s Marketing Director, Patricia
Jemibewon said.
Speaking about the brand essence of the new drink, Senior Brand Manager, Toyin Nnodi said, “The Fanta Apple Flavour variant
has been specially formulated with a focus on the young, active, daring and
unconventional young adults who desire and yearn for a change from the
conventional soft drinks. It comes at a time when Fanta Orange has established
itself; the new product complements the company’s sparkling portfolio”.
The new Fanta Apple will be
available to consumers across the country in the 50cl PET pack, 35cl and 50cl
glass bottles and the 33cl on-the-go cans.
No comments:
Post a Comment